UTM Generator

Create UTM-tagged URLs for tracking marketing campaigns. Build trackable links for Google Analytics with source, medium, campaign, term, and content parameters.

Enter a URL and UTM parameters to generate your tracking link

UTM Parameter Reference

utm_source

Where traffic comes from

utm_medium

Marketing channel type

utm_campaign

Specific campaign name

utm_term

Paid search keywords

utm_content

Ad variations/A/B tests

Track Every Click with UTM-Tagged URLs

UTM parameters let you see exactly which campaigns, channels, and creatives are driving traffic in Google Analytics. This generator builds properly formatted UTM URLs in seconds — just enter your base URL, fill in the source, medium, and campaign, and copy the complete tracking link ready to use.

Build UTM tracking links for any campaign

Why Use This Tool?

All Five UTM Parameters

Supports utm_source, utm_medium, utm_campaign, utm_term, and utm_content — covering everything from paid search to social media A/B tests in one place.

Smart Autocomplete Suggestions

Common sources like google, facebook, and newsletter are suggested as you type, so you spend less time typing and more time launching campaigns.

Live Preview & Open

The generated URL updates in real time as you type. Open it in a new tab to verify the destination before copying it into your ads or email campaigns.

Consistent URL Formatting

Parameters are automatically lowercased and spaces converted to underscores — keeping your Analytics data clean and your campaign names consistent across every link.

How this UTM Generator works

This marketing analytics tool creates properly formatted UTM-tagged URLs for tracking campaign performance in Google Analytics and other analytics platforms. Users input destination URLs along with five UTM parameters—source, medium, campaign, term, and content—to generate trackable links that attribute traffic accurately.

The generator provides autocomplete suggestions for common sources (Google, Facebook, Twitter) and mediums (CPC, organic, social, email), ensuring consistent naming conventions across campaigns. Real-time URL construction shows the complete tagged link as parameters are entered, with automatic handling of URL encoding and query string formatting.

Generated URLs include proper parameter formatting suitable for any marketing channel. Copy functionality enables immediate deployment to advertising platforms, email campaigns, or social media posts. A reference section explains each UTM parameter's purpose, helping marketers understand proper usage. Applications include digital advertising, email marketing, social media campaigns, and any marketing effort requiring performance attribution.

Preview how your pages appear in search results with our SERP Simulator.

How to use this UTM Generator

1

Enter Base URL

Paste the destination URL you want to track

2

Add UTM Parameters

Fill in source, medium, campaign, and optional fields

3

Copy Generated URL

Copy your complete UTM-tagged URL

Example Usage

Generated UTM tracking link:

Input
URL: example.com, Source: facebook, Medium: social
Output
https://example.com?utm_source=facebook&utm_medium=social

Frequently Asked Questions

What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns in Google Analytics and other analytics tools.
Which UTM parameters are required?
While only utm_source is technically required, best practice is to use source, medium, and campaign together for meaningful tracking data.
What is the difference between utm_term and utm_content?
utm_term is used for paid search keywords, while utm_content is used to differentiate similar content or links within the same ad (like A/B testing).

Related Tools

The UTM Generator is maintained by CodeItBro. We aim to provide the best free developer tools on the web. If you have feedback or suggestions, please visit our contact page.

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