UTM Generator

Create UTM-tagged URLs for tracking marketing campaigns. Build trackable links for Google Analytics with source, medium, campaign, term, and content parameters.

Website URL *

Campaign Source *(utm_source)

Campaign Medium *(utm_medium)

Campaign Name *(utm_campaign)

Campaign Term(utm_term)

Campaign Content(utm_content)

Generated URL

Enter a URL and UTM parameters to generate your tracking link

UTM Parameter Reference

utm_source

Where traffic comes from

utm_medium

Marketing channel type

utm_campaign

Specific campaign name

utm_term

Paid search keywords

utm_content

Ad variations/A/B tests

How this UTM Generator works

This marketing analytics tool creates properly formatted UTM-tagged URLs for tracking campaign performance in Google Analytics and other analytics platforms. Users input destination URLs along with five UTM parameters—source, medium, campaign, term, and content—to generate trackable links that attribute traffic accurately.

The generator provides autocomplete suggestions for common sources (Google, Facebook, Twitter) and mediums (CPC, organic, social, email), ensuring consistent naming conventions across campaigns. Real-time URL construction shows the complete tagged link as parameters are entered, with automatic handling of URL encoding and query string formatting.

Generated URLs include proper parameter formatting suitable for any marketing channel. Copy functionality enables immediate deployment to advertising platforms, email campaigns, or social media posts. A reference section explains each UTM parameter's purpose, helping marketers understand proper usage. Applications include digital advertising, email marketing, social media campaigns, and any marketing effort requiring performance attribution.

How to Use

Enter Base URL

Paste the destination URL you want to track

Add UTM Parameters

Fill in source, medium, campaign, and optional fields

Copy Generated URL

Copy your complete UTM-tagged URL

Example Usage

Generated UTM tracking link:

Input

URL: example.com, Source: facebook, Medium: social

Output

https://example.com?utm_source=facebook&utm_medium=social

Frequently Asked Questions

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns in Google Analytics and other analytics tools.

Which UTM parameters are required?

While only utm_source is technically required, best practice is to use source, medium, and campaign together for meaningful tracking data.

What is the difference between utm_term and utm_content?

utm_term is used for paid search keywords, while utm_content is used to differentiate similar content or links within the same ad (like A/B testing).

Related Tools

The UTM Generator is maintained by CodeItBro. We aim to provide the best free developer tools on the web. If you have feedback or suggestions, please visit our contact page.

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