People hardly considered content creation a “real” profession just a decade ago. However, millions of people report earning their income by posting personal creations online.
Do you already dabble in content creation yourself and want to convert it into a steady income? Then read on for three actionable ways to start making money on your content and exciting discussions about the current digital market.
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Table of Contents
Become a YouTube Partner
Do you love sharing your everyday life and passions in videos with like-minded people? Then YouTube is an ideal space for you – and converting your content creation into a living is way more straightforward than most other social media platforms.
To qualify for YouTube’s Partner Program, you’ll need to meet the following criteria:
- Have more than 1,000 subscribers
- Have over 4,000 valid public watch hours over the last year
- Reside in a country/region in which the program is available
- Follow all monetization policies: This includes, but is not limited to, community guidelines concerning child safety, hate speech, spam, deceptive practices and scams, AdSense program policies, creator responsibility, etc.
- Your channel should not have any active Community Guideline strikes
- You should have a linked AdSense account
If you tick these boxes, you’re eligible for application to the Partner Program. YouTube will then review your channel’s content, and if everything looks good, you’ll be able to start making money.
Don’t have enough subscribers or watch hours? Don’t worry; there are plenty of ways to boost your views. For instance, appealing to the right audience with your thumbnails can transform your numbers. You could also ask your followers what they’d like to see more of – you’d be surprised how willing people are to guide you.
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Publish Advertisements and Advertorials
Owning a website in this day and age can be significantly profitable if you decide to use it correctly. A popular way to generate income from websites is to host sponsored content.
This is essentially articles other businesses pay you to host for a selected amount of time. You can read more here about how to make money off your website with We Digitize, a company specializing in SEO services like this.
However, your website must live up to specific standards to succeed with this. First and foremost, you’ll have to have visitors. Your platform doesn’t have to generate absurd clicks, but many people should see what you post.
You should also be posting valuable content and have quality technical data. Relevance also matters a lot in this respect. Focus on specific types of content, and don’t allow everything between the Earth and the Sun to be published.
You can use tools such as Ahrefs and Semrush to check the metrics for your website and get an overview of its quality. It’s a delicate balancing game, but it could bring significant results.
Start a Podcast and Monetize It
Have you realized the potential of sharing your thoughts, ideas, and findings in a podcast? Then you’re not the only one.
There are millions upon millions of podcasts on the growing number of publishing platforms – but don’t let that deter you from starting your own.
It almost seems like the narrower a topic you can cover in many niches, the more enthusiastic listeners with a genuine interest it’ll appeal to.
People want to be part of a community with shared interests, and more and more platforms allow you to make money off your podcast.
Once you’ve established yourself, integrate sponsors and ads into your episodes to boost your income – tastefully and sparingly to avoid driving your listeners crazy.
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Why Monetization of Digital Content Is Growing
As mentioned at the beginning of the article, making money off of digital content was inconceivable a decade ago. Now, it seems like anyone can do it successfully. Why is this?
One obvious factor is integrating the internet into every facet of everyday life. Most, if not all, people interact with the internet daily. That gives it a massive userbase.
A massive userbase means a diversification of people with different interests, and this opens up all kinds of niches and, therefore, plenty of opportunities to make content.
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We’re also now experiencing new generations growing up with the internet as their prime entertainment supplier. Television and comic books are on their way out.
YouTube has spearheaded this development, giving millions of content creators a steady income for simply doing what they love.
Society is, in general, just becoming a lot more digital, so this development is not surprising.
The available tools for creating digital content have also become cheaper, more numerous, and more intuitive to use effectively. That means the learning curve to get started has been significantly reduced.
Tons of online resources can help you get started with the most popular tools, shrinking the learning curve further.
The opportunities for marketing yourself and making money off what you love doing on the internet are high. As society shifts more and more towards a fully digitized age, these opportunities will only grow and allow for even more exciting things to happen.
About everybody has access to the tools they’ll need to create content in a heartbeat. There is a massive audience out there for anyone to tap into, and it only continues to become more and more profitable.
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It isn’t easy to envision this development going in the opposite direction when writing this article. If you want to get started with digital content creation, you probably won’t find a better time than now to cement your online presence.
Whether you choose YouTube, Instagram, your podcast, or simply creating your own digital business, the opportunities are there for you.