Social media marketing is crucial to digital engagement. It’s also a big part of link-building strategies, as shareable content dominates and Google focuses on high quality. No need to describe how social media increases brand awareness and helps businesses reach specific audiences because everyone knows this nowadays.
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A search engine optimization (SEO) technique helps a website rank higher, increasing the quality and number of inbound links. Relevant, quality hyperlinks are established to a website from external links.
Google’s algorithm ranks web pages according to their link profiles, so if you want to be among the top sites, you need a healthy, diversified one.
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Many entrepreneurs think social media is pointless for building links because links from this area aren’t followed. However, while it’s a familiar idea, these two tools working together can help boost brand exposure. Link building through social media has one purpose: to use the people inside the social networks to get links outside this sphere.
Read on to see how social media embraces link-building, how you can take advantage of this practice, and more.
Inbound links are as vital now as they have always been to grow brand awareness, enhance SEO performance, and generate profit. Using social media for link building is an old technique; however, its potential isn’t always completely unlocked.
There are many ways to build links. Guest blogging, for example, is among the most popular. The process goes like this:
- You Google individuals that you think would be interested in the topic
- Your contact and get permission to guest post on their website
- You write the content.
When writing, remember that link building agency experts approve and sustain using relevant industry statistics, as they can do wonders for your link-building strategy.
Other ways to boost brand exposure and earn quality links are building an audience, engaging with influencers, and adding links to your company’s social profile, for example.
Adding URLs to your social network profiles is the easiest way to get links back to your website via social media. Even though they are nofollow links, they’re effective in diversifying your business’ social media profile.
Social media platforms want to keep users on their apps or websites, so they’re stringent regarding where external links can be added. You’ll typically be given one space to add the link, so use it wisely.
Highlight the most significant page on your site and add your homepage URL the next time you start your laptop. You should also add a call-to-action (CTA) that directs users to your website URL. To make it stand out, you can add an emoji to your CTAs.
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Grow your brand
There were over 4.26 billion social media users worldwide in 2021, and this is expected to rise to almost six billion in 2027. This is why it’s a brilliant tool for creating and engaging a community and helps people interested in what you do find your company.
Increasing the number of people who see your brand can also help you build links. People are more likely to use and recommend your services or products when your brand is well-known, which might result in you gaining different links without having to do anything.
For example, suppose you own a fashion brand with an impressive social media following. You increase the likelihood of bloggers seeing and publishing content about your brand and its offerings. Each blog post or article you write may result in a link back to your website.
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Boost on-page SEO
Search engines like Google use on-page elements like keywords to determine if a site matches a user’s search intent. If it proves valuable and relevant, Google serves it to the user. Simply put, it pays attention to on-page SEO signals when ranking websites.
And even though algorithms are often changing, Google keeps prioritizing user experience and recommends focusing on “people-first content.”
Authoritative, qualitative content is the No. 1 driver of your search engine rankings, and nothing can replace it. Qualitative, enticing, and unique content improves your website’s relevance and authority, but you need to fine-tune your web writing skills to do so.
If it seems tricky, remember that you can reach out to specialists who offer link building services to determine how to boost on-page SEO effectively. They’ll use professional SEO tools and establish an excellent link-building strategy.
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When building and nurturing an audience, consider connecting with social media influencers. These people have large social media followings and a lot of pull with their audiences.
If an influencer feels connected with your business, they may start recommending and promoting it on their channels. This way, you benefit from two things:
- More eyes on your website
- URLs shared on influencers’ blogs or websites.
From Facebook to LinkedIn, each giant platform can serve as an effective tool for building links.
Not many know this, but you can put a URL in the bio (or intro) that Facebook profiles offer. Add it to your Contact Information section and your posts, whether you put the link in a photo caption or a status update.
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On Instagram, there’s one place to add organic backlinks: in your Instagram bio. Here, you can pay to promote your posts to a particular audience. Promoted posts also allow you to add an URL in the description that’s clickable for Instagrammers to visit your site.
Medium posts are another excellent go-to. If registered on the platform, put a backlink to your website in the designated box. It’s normal for a Medium blog to rank in the top ten of Google for competitive keywords.
LinkedIn allows you to place a backlink in the website URL section, driving targeted traffic to your webpage and getting quality backlinks for your brand. This social media network has a unique feature called “articles,” which is a great place to put backlinks for link building. It’s similar to a blog post or a piece of long-form content.