In this blog, we will see how to do influencer marketing in the right manner. I will help you to address all common pain points in influencer marketing and how you can get the best out of your campaigns.
As social media has become an intricate part of our lives, influencer marketing is exploding. More and more consumers turn to their favorite personalities on Twitter, YouTube, Instagram, and other social media platforms to seek influencers’ purchasing advice.
As per Google, 4 in 10 millennial subscribers feel that their favorite YouTuber (influencer) understands them better than their friends. That being said, brands are spending hefty budgets on influencer marketing. The main reason is a trust factor that kicks in when influencers recommend products and services on their social media channels.
However, most brands struggle to excel in their influencer marketing game. From finding the right influencers to creating a scalable yet profitable strategy, many influencer marketing areas can be a mystery who plans to execute it.
Before getting started, let’s first understand the definition of influencer marketing.
What is influencer marketing?
According to Wikipedia:
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
In simpler words, influencer marketing involves collaboration with social media celebrities, bloggers, or YouTubers with a decent (not a very large) following to talk about your product and services.
The collaboration can be paid or free, but it helps you build brand awareness and get the right people’s attention. If you are looking for the latest influencer marketing trends, then you can read them here.
How to do influencer marketing with these 6 easy steps?
If you don’t research extensively before starting your influencer marketing campaign, then there are chances that your money would be going down the drain.
Read this article till the very end, as here I will elaborate a step-by-step influencer marketing guide that you can follow for successful campaigns and maximize your ROI.
Also Read: 5 Best Free SEO Tools That Everyone Must Use
1. How to find and connect influencers?
Your quest for a successful influencer marketing campaign begins with finding the right influencers in your niche or industry. Here is a checklist that you can use to collaborate with the right influencers to skyrocket brand awareness, build trust, and increase sales.
- Set up a clear objective of your influencer marketing campaign
- Explore social media channels or platform where you want to run your campaign
- Use social media analytics or monitoring tools to find influencers who create content on your related subject matter.
- Create a list with metrics such as the number of followers, engagement per post, engagement/follower ratio, contact emails, channel types where they can share about your brand, etc.
After creating this database, you can start outreaching those influencers to get an idea of how much they would charge for spreading the word about your company or product. Once you get an overall view, you can make an informed decision to pick influencers for collaboration.
The easy way to find perfect influencers
If you want to work smart and not hard, you can leverage various influencer marketing platforms such as Intellifluence, where all you have to do is create an account and specify your requirements.
The platform then automatically matches you with other influencers on the platform. You can explore various influencers with all their details on a single dashboard. The best part is that you can send pitches directly from the platform.
Influencers can review the work description and accept your pitch. After they post their work, you can check it, and you can quickly pay them via PayPal.
2. Set a budget and campaign management strategy
Now that you know with whom you want to collaborate for your influencer marketing campaign, you should allocate a budget and start working on your campaign management strategy.
Influencer marketing doesn’t work like automated ads. You will have to be vigilant and monitor your campaign. As influencers are humans, they can make mistakes, and as a marketer, you have to ensure that everything is in place.
3. Define a clear set of goals
Influencer marketing can help you increase brand awareness and establish your brand as reliable in your targeted audience. For every influencer marketing campaign, you should have a clear set of goals.
You can leverage influencer marketing to make more people talk about your product and services or introduce them to a newer audience with a different demography. Whatever your goal is, the critical ingredient for success is defining it right before starting the campaign.
4. Outreaching the right influencers
After having an unmistakable bird’s eye view of your influencer marketing campaign, go back to step 1 and start researching more about the influencers with whom you want to partner.
During this research, you should keep the following things in mind:
- What type of posts or content do they share on their channels?
- Are they genuine? If someone has more followers but less engagement than it should be, then there is something fishy.
- Have they collaborated with any similar brands?
- Does your targeted audience like to engage with the influencers you are partnering with?
Let’s understand this with an example. Suppose you are a SaaS company then a perfect way for you to acquire more users is to reach out to influential bloggers who review tech products.
5. Analyze and make adjustments to your strategy
Wash, rinse, and repeat! This formula works well for every marketing strategy and campaign. Once your influencer marketing campaign is up and running, try to find improvement areas and adjust your strategy.
6. Influencer marketing tools
With the right influencer marketing tools, you can maximize your profits. You can quickly discover the right influencers, measure their engagement rate, and know their reach potential.
There are many tools in the market that you can check out. I have mentioned one such tool at the top. You can also use SEMrush to find social media influencers; Google Alerts to find bloggers, Scrunch to find YouTubers, and many others.
In a nutshell
In this blog, we discussed how to do influencer marketing in 5 easy steps. This article will help you understand what influencer marketing is and how it can help you achieve your business goals. If you have any doubts, then share them in the comments section, and I will try my best to assist you.