5 Best Free SEO Tools That Everyone Must Use

best free seo tools

In this blog, we have compiled a list of the 5 best free SEO tools that everyone must use. SEO is getting trickier day by day, and you can make your life a lot easier by using the right tools.

SEO involves a lot of activities, from identifying technical loopholes to perform extensive keyword research. To perform each of these SEO activities, you should have the right tool in your arsenal so that you can achieve great results.

Without further delay, let’s explore some free tools to supercharge your SEO.

5 Best Free SEO Tools That Everyone Must Use

1. PageSpeed Insights

pagespeed insights - free SEO tools

Google will soon reward websites that deliver a top-notch experience. Your website should load fast, be responsive while it is loading, and visually stable. Now, the real question is, how does Google measure it? The answer is Core Web Vitals.

We can discuss Core Web Vitals all day long, but that’s a topic for another day. The tool that you should always use to measure its loading experience is PageSpeed Insights.

Visit the tool here and input your website URL to gain all the insights from Core Web Vitals to a list of optimizations that you can do to make your website load faster and smoother.

2. Google Analytics

google analytics - free seo analytics tool

You can’t improve what you can’t measure, and that goes for your SEO campaigns as well. Google Analytics is one of the best web analytics tools that you can use to track your SEO efforts.

Set up the GA by adding the tracking code on all your website pages. After that, you will be able to know how many users are visiting your website and from which sources, such as organic, paid traffic, or any other medium.

Besides tracking your SEO progress, GA comes with a plethora of reports and features. From knowing all about your users, such as their demographics and interests to create customized reports, Google Analytics is a convenient tool.

Apart from that, you can also track events such as scrolls, forms submission, etc., with Google Analytics’ help. This will enable you to gauge the relevancy of the traffic as more conversions mean it is targeted.

3. Google Search Console

google search console - free SEO tools

Wondering what people type into search engines to find out your website? If yes, then Google Search Console is the way to go forward.

With Google Search Console, you can measure the search performance of your website. You can unearth the most popular keywords and pages that are driving more clicks from Google.

Apart from that, you can also measure search performance by result type and country-wise as you know that Google serves different search results for web, images, and videos. Using GSC, you will know how many impressions and clicks you are getting for each result type.

The only downside is that the results are limited to 1000 keywords. If you want to know more keywords, you can use any paid SEO tool such as SEMrush or Ahrefs.

The best part is that it also notifies your website’s technical errors,e such as coverage and indexation issues, Schema errors, etc.

4. SEMrush

semrush - best free seo tools

Semrush is an all-in-one SEO tool that can help you to improve your SEO smartly. This SEO tool offers a free basic account that you can use for keyword research, backlinks building, content marketing, etc.

Features of Semrush:

  • SEO: Keyword research, competitors’ analysis, technical SEO audits, and rank tracking.
  • Content Marketing: Topic research, SEO-friendly content, audit content, and track brand mentions.
  • Market research: Traffic analysis, Discover keywords and backlinks gap, and get ideas to grow your market share.
  • SEM: Keyword research for PPC campaigns, Monitor competitor’s PPC pages & Ad copies, analyze Google Shopping ad campaigns, etc.
  • Social Media: Schedule & post content on social media, competitor analysis, create and optimize social posts, etc.

Use this free tool to check link redirects.

5. Prepost SEO

prepost SEO - domain authority checker

Prepost SEO is an online resource of free SEO tools. From checking plagiarism to checking DA scores of websites in bulk, Prepost SEO comes in handy for every SEO professional.

Plagiarism Checker: Check if the content you are about to publish on your website is duplicate or unique. Publishing duplicate content without proper canonical tags is like inviting Google to penalize your website with open arms.

Paraphrasing Tool: If you want to create alternative versions of the text, you can use this tool by Prepost SEO. However, you should not use it for content spinning as Google algorithms are pretty smart to detect artificial content.

Bulk DA Checker: If you want to check DA in bulk, Prepost SEO offers a free tool to specify or import a list of websites and know their DA scores.


With this, we sum up our list of the 5 best free SEO tools for everyone. Whether you are a beginner or an SEO expert, these tools will come in handy to supercharge your SEO efforts.

I have been using every single of these tools since the start of my career, and I recommend you check them out. Like Google Analytics, some require a bit of a learning curve, but it is worth your time investment.

Do let us know which SEO tools from the list you are already using and which one you plan to use next? If you would like me to add any other tool to this list, share your suggestions in the comments section.

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