It’s frustrating to send an email straight to the recipient’s spam folder. You’ve followed all the best practices for email marketing, so what gives? Spam filters are constantly changing and evolving, so staying on top of what will trigger them can be challenging.
By following the tips below, you can ensure that your emails always end up in the inbox where they belong. In this article, we’ll show you some common reasons why emails end up in spam and how to avoid them.
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Table of Contents
How to Avoid Emails Landing in The Spam Folder
1. Send Emails to Subscribers
You should not email everyone because some of them might not want to receive any mail from you. This will result in your emails landing in their spam folder, marking you as a spammer.
To avoid this, you should get the person’s permission before emailing them. You can do this by asking them to subscribe to your mailing list. Once they have subscribed, you can send them regular updates and information through email.
Also, make sure that your emails are not too promotional. If they are, there is a higher chance of being considered spam by the recipient’s email server. Instead, focus on providing valuable and informative content that your subscribers will appreciate. This way, you can avoid having your emails land in the spam folder.
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2. Avoid Spam Trigger Words
Avoid using language that could trigger spam filters when writing emails and land your message in the recipient’s spam folder. Spam filters are designed to catch emails that contain specific words and phrases that spammers commonly use.
Spam words may include things like “free,” “win,” or “money.” Using these words in your email subject line will likely trigger a spam filter and cause your email to be sent to the recipient’s spam folder.
To avoid this, try to use alternative phrases that convey the same meaning. For example, instead of saying, “You could win a free iPad!” you could say, “You could be the lucky winner of an iPad!”
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Another way to avoid triggering spam filters is to avoid using all capital letters in your email subject line. When an email contains nothing but capital letters, it’s often an indication that it’s a mass mailer or marketing message, which can trigger spam filters.
Instead, use proper grammar and sentence structure in your email subject lines. This will make your email more likely to be delivered to the recipient’s inbox instead of their spam folder.
If you’re unsure whether a particular word or phrase will trigger a spam filter, plenty of resources available online can help you check.
Simply searching for “spam trigger words” or “spam filter checker” will bring up many tool options you can use.
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3. Use an Email Deliverability Tool
Email deliverability tools help ensure that your emails are delivered to the intended recipient’s inbox, not their spam folder. These tools can also help you track your email deliverability rate so that you can troubleshoot any delivery issues.
Consider using an email deliverability tool if you need help getting your emails delivered to recipients’ inboxes. These tools can help improve your chances of success and provide valuable insights into why your emails may get caught in spam filters.
Several different email deliverability tools are available, so choosing one that’s right for you and your needs is essential. You’ll want to consider price, features, and customer support factors.
Once you’ve selected an email deliverability tool, follow the instructions carefully to ensure it’s appropriately configured.
4. Try an Online Email Marketing Service Provider
Spam filters are getting increasingly sophisticated, and ensuring your emails aren’t in the spam folder is becoming increasingly challenging. One way to avoid this is to use an online email marketing service provider.
These companies ensure your emails get delivered to the desired inbox and have various tools to help you avoid the spam folder.
Another way to avoid the spam folder is to use an email marketing service that uses a double opt-in process. This means that someone has to confirm their subscription twice before they start receiving your emails.
This helps to ensure that only people who want to receive your emails are subscribed, which reduces the chances of your emails being marked as spam.
5. Avoid Sending too Many Emails
Sending too many marketing emails can result in those emails landing in the spam folder instead of the inbox. To avoid this, limit the number of marketing emails you send and focus on quality over quantity.
When crafting your email content, ensure it is relevant, attractive to your audience, and concise. You should send emails consistently but not randomly. Create a schedule and stick to it, so your subscribers know when to expect your following email.
Finally, always include an unsubscribe link in your emails, so recipients can opt-out if they no longer wish to receive your emails.
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6. Include Accurate Sender Information and Physical Address
Ensure that your email sender information and physical address are both accurate. It will boost the trustworthiness of your email. Personalize the message as much as possible to avoid sounding like a spammer.
A physical address shows that you are a real person/business, not a spammer. If you have an e-commerce store, include your company name, address, and contact information in the footer of your emails.
Ideally, this should match the information on your website. Also, ensure your email signature includes your name, title, and contact information.
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Email deliverability is essential for any business that relies on email to communicate with customers or clients.
You can do many things to avoid your emails landing in the spam folder. You can improve your chances of success by using an email deliverability tool, sending fewer but more relevant emails, and ensuring your sender information and physical address are accurate.
By following the tips above, you can ensure that your emails always end up in the inbox where they belong.