Data Science

understand data for business analysis

Using Data to Connect to Your Business Audience

Data has become an essential part of operating and maintaining a successful business in today’s world. Unfortunately, not many businesses take advantage of data when communicating to their audiences. This is likely because many are unaware of the overwhelmingly positive impact of integrating data on a business’s marketing campaigns. Utilizing data in marketing efforts can …

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understanding data and applying it to brand story

Understanding Data and Applying it to Your Brand’s Story

People love stories. It should be no surprise. Storytelling is at the foundation of culture, religion, human history. It runs like a current through every significant stage of human evolution, from cave drawings right up until the moment the first Game of Thrones book hit stores. It’s also a key component of good marketing. Anyone …

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data architecture

Key Components of Data Architecture That Drive Innovation

Data science and its use are exploding in just about every technology and business arena. As consumer-grade technology rapidly reaches unprecedented capabilities for capturing, storing, and analyzing data, many industries are scrambling to understand, apply, and profit from our increasingly data-rich landscape. Suppose you work with data or plan to incorporate its use more robustly. …

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what is a business intelligence analyst

What Is a Business Intelligence Analyst?

Business improvement projects often fail due to poor planning and communication. Knowing how to collect data and interpret it can have a significant impact on a business’s success. To access and analyze data correctly, it is essential to have the right combination of technical skills and professional experience. The demand for business intelligence analysts continues …

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machine learning

Machine Learning: A Consolidated Way of Implementing Probabilistic Estimates

The terminology of machine learning is trending nowadays. In the 2020 era, where every individual focuses on getting year rounding profits from small investments, such a real-time implementation of artificial intelligence may add a token of contribution. From accessing data without much interference of human intelligence to implementing probabilistic estimates in real-time, ML algorithms reinforce …

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expert advice from data scientist

Expert Advice from Rajiv Shah – Data Scientist and AI Researcher

Data science is one of the hottest growing fields at the moment, along with machine learning and artificial intelligence. However, for anyone who wants to be a good data scientist, the path is confusing. Some many online courses and resources can help you get started, but still, an important aspect remains, which is the hands-on …

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install PySpark on Ubuntu

Getting Started With PySpark on Ubuntu with Jupyter Notebook

Apache Spark is the future of big data platform. But why Apache Spark is so popular and makes it a go-to solution for big data projects.  It is an open-source, scalable, cluster-computing framework for analytics applications. The main feature of Spark is its in-memory computing that increases the processing speed. Spark offers lighting speed data …

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